Never has there been a more direct, targeted and effective tool to connect with customers than sharing video content through social media. It’s an opportunity to tell your story directly to the people it will resonate with. Whether it’s an origin story, a fully integrated social media campaign, or a one-off Facebook ad, engaging video content can sell your brand and address changes in your business, keeping your brand’s message vital and dynamic in these fast moving times. 

 

Did you know video content has the highest click through rate of any form of digital advertising and is shared across social media 1200% more than links and text combined? And research shows that 60% of online consumers will watch a video before reading any text.